Introduced in 2009, RED Day, which stands for Renew, Energize and Donate, is Keller Williams Realty's annual day of service. Each year on the second Thursday of May, associates celebrate Mo Anderson's birthday by spending the day away from their businesses serving worthy organizations and causes in their communities. RED Day is just another example of our commitment to each other and to the cities and towns where we live and work. Join us!

What is Red Day? Red Day (Renew, Energize and Donate) is an initiative dedicated to celebrating Keller Williams Realty’s year-round commitment to improving our local communities. Each year, on the second Thursday in May, tens of thousands of associates from around the world close their offices to “give where they live.” These agents participate in a wide range of projects, devoting their time to renewing and energizing aspects of the neighborhoods in which they serve.

RED Day initiatives run the gamut: From rebuilding homes, refurbishing local parks, giving to local food shelters, hosting blood drives, beautifying beaches and so much more. Projects are chosen by each individual market center based on a need they see within its community.

This event is an entrenched part of Keller Williams Realty’s culture and displays the extraordinary effect a company can have when individuals come together to work as a team for the greater good of everyone.

As one associate with the Indianapolis/Carmel Market Center wrote: “RED Day isn’t about cleaning up a park. It is a one-day expression of what happens 24/7 in the Keller Williams culture. It is seeing a need, discovering who can meet that need and then getting it done." “RED Day exemplifies our culture of abundance,” Keller Williams CEO John Davis said. “Our associates donate literally hundreds of thousands of hours … leveraging their time and talents to give back to their communities and make a difference in people’s lives!”